If you have a product that you would like to promote and showcase to your customer base, then video is a great way to do this.

You can put your video on your website to direct customers to or embed it in social media sites such as youtube to help a new customer base find you.

Video allows you to point out the key benefits of your product and backs them up by showing them visually. It is also a way to engage your audience by demonstrating the possibilities and potential of your product, and let your audience see how they can use it practically.

Contact Dynomite Productions Ltd to discuss how to make an engaging and creative promotional video

We were asked by a design agency to create a short promo video to show their clients range of cookers using only still images. This is what we created.

The pace of the edit needed to be fast and by using the images of the actors for the photo shoot we were able to create small personal moments within the video with the cooker as the backdrop, which helped emphasize the ‘life revolves around a rangemaster’ tagline at the end.

We have outlined some of the different types of services and productions that might help you when you are considering having a video made.

1. Promotional videos – These can be used to promote a company, product or service and are very effective as short (usually between 30seconds – 3 minutes) videos that sit on a web page, or a range of videos over different pages relating to the content. Also very good for exhibition stands and to give out at exhibitions, to integrate with youtube and social marketing, to promote an offer or new area of the business, to give a quick demonstration of a product.

2. Training videos - These can be very varied, from something with simple voice over and animation to filming a recreation of an event, to include interviews with people or animation, sometimes in part and other times fully animated. The main point with a training video is to get the companies message across in a way that is engaging, creative and relevant.

3. Live event filming – This could be a conference that wants a multi camera shoot and editing down to the individual speakers and a 2 minute highlight of the event to a live show, to an open day or product launch. We have the capabilities to run a feed from 1 camera to a TV screen and a converter to join up that screen to another one, which would mean that you could offer a live feed from the event to 2 screens. We also work with a company that has a full OB (outside broadcast) setup, which would mean that you could offer live streaming to an internet  / TV channel, or up to 8 camera live edit that can be output to a screen.

4. Animation – This can be anything from  CGI (computer generated animation), digital grading (manipulating the image in post production to give it a bespoke look), animating illustrations, logo animation, motion graphics or 3d modelling, and can be  part of a filmed video to give it more visual presence or as your complete film.

5. Communication – This can be delivering an internal or external message to employees or clients, it could be used to deliver information, launch a campaign, give a notification or promotion or just as an update. The important point with a communication video is that it allows you to connect far better than an email or written document and it makes it more personal.

Do you have a business, product or service that you want to promote?

Are you are looking for a video promo for your website and external hosting such as facebook, youtube or twitter?

Dynomite Productions Ltd offer a low cost service whereby we will help you plan the concept for your video, spend a day filming a single camera High Definition shoot anywhere in the UK and create a fully edited film for you.

Our objective is to offer a high quality service at very competitive rates.

For more information contact us for a quote and to discuss your requirements.

Example of a 1 day shoot

We were asked recently to create a promotional video for UK company Capsiplex. We had three videos all filmed at different times that needed to be incorporated, which meant straight cuts and transitions wouldn’t work as the finished edit didn’t have a natural flow and the cuts between the videos would be too harsh.

We used an animation to bring in the different videos and broke each video up so that you didn’t just have three chunks of video next to each other. By going through the videos and creating shorter parts to each one we were able to create a narrative that flowed from one video to the next.