Author: admin
Case Studies
Case study films can be used as an effective ‘soft-sales’ tool as the client themselves discuss the product, its benefits and how they’ve worked with the business.
The following examples are of case study films that have been designed to have a storytelling approach and a lifestyle feel, featuring lots of camera movement, making the viewer feel like they are looking in on an organisation.
Selected Works
Case Studies
Convert your leads with compelling case studies.
Let’s talk.
Films for Universities
This film was used to showcase the different placement opportunities available for students. We met Vanessa, BSc student in Management during her placement year working at Innocent Drinks’ London office.
Working within the wider undergraduate recruitment campaign for Management courses, to appeal to potential students starting their search for courses at University. It was also used as a conversion tool, delivering information about the student experience and the opportunities that the course offered, to encourage prospective students to consider Bath as their firm choice.
Selected Works
Universities
Increase your university’s brand awareness with meaningful video content. Let’s talk.
Hubbox
The Access Group focusses on providing efficiency and productivity through their software and services.
This case study video is a great example of how story can used an effective marketing tool is communicating the effectiveness of a company’s product offering; introducing their client, the problem that they face, and how their business solution solved the problem.
Biosciences
The University wanted to show the range of work and experiences granted to the students on these courses with particular focus on placements and the opportunities that come with that route, raising the profile of the courses.
Our approach to this film was to get as much information about the course and the experience from the students. We elected for a table discussion, which allowed for more interaction between the students. They felt comfortable and at ease during the discussions, and we garnered answers that we would not have received, had we sat them down and interviewed them one on one.
We created a list of questions aimed to get the answers we knew we needed but due to the nature of the filming we also got invaluable answers we never expected. The B-roll shots showcased the variety of hands-on experiences that the students can participate in and the facilities available at the university, showing the large laboratory and greenhouse space. This concept created a more authentic and relaxed feeling to the film.
This film was created as part of the undergraduate recruitment cycle to appeal to potential students starting their search for courses at University. It was also used as a conversion tool, delivering information about the student experience and the opportunities that the course offered, to encourage prospective students to consider Bath as their firm choice. The film also needed to appeal to parents of prospective students and showcase the potential of future career paths.
Working within the wider campaign for the Biosciences courses, there has been an increased interest in the Biosciences courses and increased number of visitors to the Biosciences webpage.
The Bath MBA
We worked with the School of Management to bring the Bath MBA alive visually, highlighting the various opportunities around the world that are available to students on the course, combining the traditional interview-style shots with user-generated video content from the students. This footage was captured by students on smartphones, following a how-to guide that we produced to help quality control the output. This variety and handheld, vlog-feel helped to bring an authentic engaging viewpoint to the film.
Combining the traditional interview-style with user-generated video content from the students, showcased the range of opportunities available to the students around the world, following their visits to Jaguar-Land Rover, Wimbledon and Silicon Valley.
Life at NTT UK, Recruitment video
This film came together in the edit. The quick-cuts, high-energy music and wide variety of interviewees communicates the vibrant atmosphere of the company.
Care of the Spirit
At MHA, they care for every person’s body, mind and spirit. This film follows Richard Golding, Chaplain at MHA Starr Hills, explaining how their award-winning Chaplaincy service is at the heart of bringing quality to later life.
We wanted to create a documentary feel to this film, showcasing the authenticity and reality of a day in the life of a chaplain.
Dynomite worked alongside MHA to create a suite of films for their website and social media channels. Collectively, the films have reached hundreds of thousands of people.
Pizza Pilgrims
The film takes time to introduce the audience to the company and their story and then introduces how Access have helped with their business operations, we felt that it was important to get to know the business before showing how working with Access really gives them ‘the freedom to do more’.
Life at Innocent
The film made use of some discreet animation reflecting the fun and playful side of the Innocent brand. The film is used for recruitment purposes by the University on their student facing website and key events such as undergraduate Open Days.
The University of Bath approached Dynomite to create a series of films that featured their students industry placements year as part of the School of Management courses. This film meets BSc Management student Venessa during her placement working at the London Headquarters of Innocent Drinks, manufacturer of fruit juices and smoothies. The film would be based on an interview with the student sharing their experience of the placement, what they’ve gained during their time there.
When we visited the Innocent office space, we wanted to reflect the open, stylish and relaxed working environment in the film. The film centres on just the one interviewee, with the student Venessa being the focus. We also went into the shoot with the intention of using discreet graphical animated elements, displaying a simple line style so that from a brand perspective the film had a joined up feeling between innocent and the university. This worked to reflect the fun and playful side of the Innocent brand. The questions we asked led the interviewee to speak about the time they have spent within the company, how they have benefited from it and how it will influence their decisions in looking for employment going forwards.
This film was created as part of the recruitment cycle to appeal to potential students starting their search for courses at University. It was also used as a conversion tool, detailing information about the student experience and the opportunities that the course offered, to encourage prospective students to consider Bath as their firm choice. The film also needed to appeal to parents of prospective students and showcase the potential of future career paths.
The School of Management have released the film along with a series of other films featuring students on placement, showcasing the vast number of opportunities available, from placements, projects and group study events. The video is used on the student facing website and at key events such as undergraduate Open Days. The films have been integral to the recruitment marketing of the courses and have helped to increase interest in the School of Management through applications and website traffic.
You must be logged in to post a comment.