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Fast IT
How video production agencies should be helping your communications during the coronavirus outbreak
We believe that now more than ever, there is a need to show your customers and people that you care about their wellbeing, you are helping them to keep moving forward and you are constantly innovating to meet their needs.
Here are our thoughts on how we think video production agencies like us should be helping you to innovate in your approach to communications and training at this time, as well as minimise the risk to your customers and people.
Live streaming your content – We think it’s possible to keep the buzz of events going, even if you have to take the decision to cancel them, by offering a livestream alternative to your event. We have extensive experience of setting these up for our customers, and we can take care of everything for you – so your presenters simply turn up as they would for a live event. We’ll also edit the broadcast for distribution following your live stream.
Pre-record your content – We can film presenters and produce a quick turnaround on editing your videos. You get a selection of videos, based around the theme of your event, that can be distributed to customers – either as an all inclusive resource, or drip fed in stages over a few weeks to help drive your content strategy.
Animations – If it’s not possible to film your people, we can record audio remotely or use a voice over artist and lay this over an animation. An animation is great for explaining key concepts to your audience and does not have to be complex or time consuming to create.
Using your old footage – We can also utilise previous video footage you have created, alongside corporate stock, to accompany pre-recorded audio from your presenters.
Podcasts – Now might be the time to create an audio-only podcast. We can help with the editing of the audio files as well as creating an intro sequence with key calls to action as well.
Want to talk about any of these options?
Give Joel a call on 07980 860 444 or email joel@dynomiteproductions.co.uk
If you’re a video production agency or freelancer then please feel free to download this as a document, feel free to rebrand it and use as your own. As agencies let’s work together to keep things moving and to help our clients and our people at this time.
Case Studies
Case study films can be used as an effective ‘soft-sales’ tool as the client themselves discuss the product, its benefits and how they’ve worked with the business.
The following examples are of case study films that have been designed to have a storytelling approach and a lifestyle feel, featuring lots of camera movement, making the viewer feel like they are looking in on an organisation.
Selected Works
Case Studies
Convert your leads with compelling case studies.
Let’s talk.
Films for Universities
This film was used to showcase the different placement opportunities available for students. We met Vanessa, BSc student in Management during her placement year working at Innocent Drinks’ London office.
Working within the wider undergraduate recruitment campaign for Management courses, to appeal to potential students starting their search for courses at University. It was also used as a conversion tool, delivering information about the student experience and the opportunities that the course offered, to encourage prospective students to consider Bath as their firm choice.
Selected Works
Universities
Increase your university’s brand awareness with meaningful video content. Let’s talk.
Hubbox
The Access Group focusses on providing efficiency and productivity through their software and services.
This case study video is a great example of how story can used an effective marketing tool is communicating the effectiveness of a company’s product offering; introducing their client, the problem that they face, and how their business solution solved the problem.
Biosciences
The University wanted to show the range of work and experiences granted to the students on these courses with particular focus on placements and the opportunities that come with that route, raising the profile of the courses.
Our approach to this film was to get as much information about the course and the experience from the students. We elected for a table discussion, which allowed for more interaction between the students. They felt comfortable and at ease during the discussions, and we garnered answers that we would not have received, had we sat them down and interviewed them one on one.
We created a list of questions aimed to get the answers we knew we needed but due to the nature of the filming we also got invaluable answers we never expected. The B-roll shots showcased the variety of hands-on experiences that the students can participate in and the facilities available at the university, showing the large laboratory and greenhouse space. This concept created a more authentic and relaxed feeling to the film.
This film was created as part of the undergraduate recruitment cycle to appeal to potential students starting their search for courses at University. It was also used as a conversion tool, delivering information about the student experience and the opportunities that the course offered, to encourage prospective students to consider Bath as their firm choice. The film also needed to appeal to parents of prospective students and showcase the potential of future career paths.
Working within the wider campaign for the Biosciences courses, there has been an increased interest in the Biosciences courses and increased number of visitors to the Biosciences webpage.
The Bath MBA
We worked with the School of Management to bring the Bath MBA alive visually, highlighting the various opportunities around the world that are available to students on the course, combining the traditional interview-style shots with user-generated video content from the students. This footage was captured by students on smartphones, following a how-to guide that we produced to help quality control the output. This variety and handheld, vlog-feel helped to bring an authentic engaging viewpoint to the film.
Combining the traditional interview-style with user-generated video content from the students, showcased the range of opportunities available to the students around the world, following their visits to Jaguar-Land Rover, Wimbledon and Silicon Valley.
Life at NTT UK, Recruitment video
This film came together in the edit. The quick-cuts, high-energy music and wide variety of interviewees communicates the vibrant atmosphere of the company.
Care of the Spirit
At MHA, they care for every person’s body, mind and spirit. This film follows Richard Golding, Chaplain at MHA Starr Hills, explaining how their award-winning Chaplaincy service is at the heart of bringing quality to later life.
We wanted to create a documentary feel to this film, showcasing the authenticity and reality of a day in the life of a chaplain.
Dynomite worked alongside MHA to create a suite of films for their website and social media channels. Collectively, the films have reached hundreds of thousands of people.
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