The Brief:

• To create authentic Customer Success Stories that cut through the noise  
• To showcase how Customer success stories can help increase sales by showing current and potential customers how Box has helped others achieve their business goals
• The stories need to have a clear story arc. We need to take the time to get to know the customer, their pain, their problem, the solution, the benefits, ROIs and future goals. Identifying the use case and story arc is crucial in carrying the narrative. While at the same time, not sounding like a commercial, it needs to feel authentic and always in the customer’s own words. 

The Outcome:

• Carefully crafted customer content that shows real-life examples of how Box works and helps both prospective and existing customers and businesses make an informed purchase decision.
• We have established a style for Box Customer Stories that includes storytelling, cinematology, interviews, editing, colour and grade and overall creative approach. So if we’re filming in New York, California or London we have a winning formula for Customer Success Stories.

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