The Brief:

BoxWorks is Box’s biggest customer annual event and this year back to being an in person event and online. The need to create engaging, compelling, consistent content that pops was high on the agenda.

Prior to our briefings we held inspirational sessions, looking at how we evolve and shape the video content for Box, ensuring it reflects the brand and that there is a consistency and synergy with all the main brand touch points to ensure the customer journey is cohesive.

Working with multiple PPMs, their creative and brand team and five animators, one producer and an account director, we collaborated and created some magical content.

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Platform Product Launch

The Brief:

• To launch Box Platform to developer community, ITDMs, IT Decision makers and beyond
  
• To explain the benefits of Box Platform
  
• Box Platform allows you to extend content services with the enterprise grade security with APIs and developer tools to build, integrate and use the same tech and benefits for other apps
  

The Outcome:

• Established a look and feel for Box Platform that allowed it to build on Box brand style but showcase the developer APIs and tools keeping the same level of security and compliance to capture the audience’s attention that this is something different.
  
• A considered and carefully crafted video that showcases Box Platform’s capabilities, benefits and support to a developer community and beyond.

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Crooze/Workflow Product Launch

The Brief:

• To launch Box Crooze/Workflow
  
• To explain the benefits Box Crooze/Workflow
  
• The challenge was there were multiple new products/functionality to launch in one video and the need to keep a clear and coherent narrative for audience to understand the new offerings

The Outcome: 

• An engaging video with powerful 3D sequences that visualises how Box Crooze/Workflow allows customers to automate workflows, queue tasks, create bespoke dashboards removing manual tasks and creating a frictionless, automated workflow for businesses.

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Box Security Product Launch 

The Brief:

• To launch the latest Box Security features and their benefits
  
• The objective of this video was to convey that Box provides security and governance for content throughout its entire lifecycle, and any incidents that may impact it (corruption by malware, shifting HR or regulatory requirements, etc).
  
• Highlighting new Box Archive, Content Manager, and Box Shield Content Recovery features, supported by some mention of Box’s existing capabilities.
  

The Outcome:

• A Security sizzle video that built on the established look and feel of existing security sizzle videos and captured the audience’s attention that this is something different. 

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