The Brief: 

  • To launch Box to a new SMB audience to increase market share of SMBs and raise awareness of what Box’s ecosystem can offer
  • The video objective was to tell a simplified story to SMBs who have not heard of Box or know very little. To break down key differentiators and value propositions.

The Outcome:

  • A lighter, more approachable, less enterprise video that combines live action with animation to showcase how Box understands SMBs pains and challenges and were once an SMB too.
  • A clear, creatively concise video that demonstrates to a new SMB audience what Box is and how Box can increase efficiency and streamline operations to save them money in their organisations too.

 If you liked this, we think you’ll love this too  BoxWorks Products Launch Campaign page