The Brief:
- To produce a 90 second hero film that demonstrates who City are, illustrating the university experience, research and potential careers.
- The film coincided with the University’s strategy and vision; to be the University of business, practice and the professions.
- To convey the genuine, infectious ambition among ‘City people’ who are passionate about leading in their field.
The Outcome:
- A concept that evokes a new chapter, and a journey, and how university can be the beginning of a successful career. It also evokes change, learning and a desire to do so.
- A suite of engaging content that brings to life City’s vision in a modern, fun, and expressive way – focusing on collaboration and the importance of practice.
- Shown through contemporary aesthetics to the visuals, showcasing the facilities, research, and community – meeting students and academics that are representative of the University’s diversity.
- As part of the campaign we created a suite of cinemagraphs – essentially a still image which has isolated movement in it- a dynamic way to deliver stills online that would generate intrigue.
- “City. It starts with you.” Is the brand film for City, University of London and is featured on their website, across their social channels and is played at key recruitment events like Open Days.
- Overall, the film and its accompanying assets have significantly contributed to reinforcing City, University of London’s brand identity, effectively communicating its core values and aspirations to a broad audience.
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