The Brief:

  • To create a bold, energetic 30-second ad to celebrate the merger of City and St George’s universities.
  • Highlight the fusion of two distinct educational worlds—St George’s health and medical courses and City’s diverse academic offerings.
  • Showcase the vibrant university experience, diverse student life, and the exciting opportunities this new institution brings.
  • Use dynamic visuals to emphasize how this merger propels students toward their future careers.

The Outcome:

  • A fast-paced, visually striking ad using split-screen and match-cut techniques to seamlessly blend the two universities, showcasing the juxtaposition of the offerings but connecting them through visuals techniques.
  • Shot over four action-packed days with 50+ students across five campus locations and key London landmarks.
  • The campaign extends beyond the main ad with a 15-second cutdown and a graphical version that translates the print campaign into motion.

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