The Brief:
- To create a series of films promoting and explaining each of these new and dynamic programmes, appealing to a STEM-inspired Gen Z audience.
- The content needed to be distinct like its courses and create visually striking and impactful content video content, that can be used to succinctly explain the benefits of studying these new courses, relying on animation and stock/b-roll footage to create informative yet engaging videos.
The Outcome:
- An engaging suite of mixed-media, voiceover-led films that feature a combination of still photography, footage, stock and doodle animation.
- A voiceover approach speaking directly to the students featured, creating a dialogue between narrator and prospective students. Using a voice over that reflects our audience. Our profile for the VO artist was UK, young (early 20s) with a regional accent – who has a passion for the course, someone who sounds relatable and trust-worthy. We used a comedy actor who was able to bring character and personality to the films.
- A series of 7 fun and highly-stylised engineering course films – that were dramatically distinctive within a congested market of vanilla Engineering course films.
- Our client was blown away – “Ahhhhhhh well done guys I really enjoyed this! I was smiling throughout!”
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