The Brief:
- To create a suite of video content to support the launch of a Poodle & Blonde capsule collection
- The video content will be used in conjunction with lo-fi, brand ambassador and influencer content, used to tease, launch and entertain audiences through the funnel across social platforms and drive the audience to the website.
- In total 54 videos were delivered for the campaign launch.
- Promote different messages for the Hillarys Customer new to P&B and to the P&B customer new to Hillarys.
- Insights and trend-led approach building on joy, emotion and playfulness- key buzz words for 2024 and P&B delivers that.
- Audience insights revealed with the heaviness of today’s news cycle; audiences are craving more humour, more lightheartedness and, ultimately, more comfort.
The Outcome:
- A joyful campaign that evokes memories and emotions through storytelling and revelling in nostalgia.
- Backed by insights, trends and data we created a series of stories that teased, entertained and sustained audiences across all social media platforms, which included:
Social Campaign Content:
Launch hero videos – for reach and brand awareness. Hero videos that introduce the collection, introduce P&B audience to Hillary’s and Hillary’s audience to P&B. Beautifully crafted nostalgic storytelling that amplifies the key messages.
Consideration videos – targeted content as we move further along the campaign,to hit social audiences with re-targeted videos that focus on trends and fabric stories to ensure no creative fatigue is hit and social audiences are constantly engaged.
Website Campaign Content – product focused video content to promote the range throughout the website and continue the customer journey from the social campaign assets.