Hillary’s Poodle & Blonde Launch Campaign

The Brief:

  • To create a suite of video content to support the launch of a Poodle & Blonde capsule collection 
  • The video content will be used in conjunction with lo-fi, brand ambassador and influencer content, used to tease, launch and entertain audiences through the funnel across social platforms and drive the audience to the website.
  • In total 54 videos were delivered for the campaign launch.
  • Promote different messages for the Hillarys Customer new to P&B and to the P&B customer new to Hillarys.
  • Insights and trend-led approach building on joy, emotion and playfulness- key buzz words for 2024 and P&B delivers that.
  • Audience insights revealed with the heaviness of today’s news cycle; audiences are craving more humour, more lightheartedness and, ultimately, more comfort. 

The Outcome:

  • A joyful campaign that evokes memories and emotions through storytelling and revelling in nostalgia.
  • Backed by insights, trends and data we created a series of stories that teased, entertained and sustained audiences across all social media platforms, which included:

Social Campaign Content:

Launch hero videos –  for reach and brand awareness. Hero videos that introduce the collection, introduce P&B audience to Hillary’s and Hillary’s audience to P&B. Beautifully crafted nostalgic storytelling that amplifies the key messages. 

Consideration videos – targeted content as we move further along the campaign,to hit social audiences with re-targeted videos that focus on trends and fabric stories to ensure no creative fatigue is hit and social audiences are constantly engaged.

Website Campaign Content – product focused video content to promote the range throughout the website and continue the customer journey from the social campaign assets.

Distribution

All video campaign content was delivered at 16:9, 9:16 for Meta, Instagram, Pinterest, TikTok, YouTube as well as bespoke sizes for the website modules.

 If you liked this, we think you’ll love this too Interflora Mindfulness Social Campaign