The Brief:
- Create an engaging and informative film that brings the School of Management student experience to life as they begin their university journey.
- Use soundbites from students, staff, and industry professionals to showcase how Welcome Week unfolds and why it’s so valuable.
- Capture the excitement, fun, and learning opportunities that set the tone for the students’ future.
The Outcome:
- A fast-paced, multimedia-driven film that blends graphic design, photography, and camcorder footage to reflect the energy and memory-making moments of Welcome Week.
- Shot over two days, featuring over a dozen contributors, capturing student activities, interactive workshops, and networking opportunities.
- The campaign extended beyond the main film, with targeted social ads tailored to different audiences and course interests.
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