Whether promoting a product, service or company video is an excellent way of doing this. We were asked to create a 30 second promo for Uniglobe travel that summarized what they do in a creative and visually exciting way, using the strap line ‘Around the corner around the globe’.
By using a combination of HD footage and animation this is what we came up with.
http://youtu.be/H0Mzlmo9gXE
If you are looking or thinking about having a video made there are some points that you should take into consideration.
1. Cost – It will help you and the production company if there is a rough idea of how much you want to spend. There is no set rule for how much a video will cost, this is down to amount of time that it takes and the quality of the work that you are paying for.
2. Idea – The idea, concept or treatment is the outline to your video, when looking to have a video made it always helps if you have some idea as to what you want to feature, but it is also worth going over the idea with the production company and seeing what creative ideas they can offer. That being said you can pass it over to the production company and let them create the concept so long as you can provide answers to a few questions, such as; who is the target audience? what platform will the film be shown on? How you want your company/brand/product etc to be represented?
These answers will affect all areas of the production from the storyboards, to the way that it is shot and edited.
3. Execution – As the client it is your prerogative to be involved in the production as much or as little as you require. Once the pre production stage is complete, and you have a clear idea of the video, it is the production companies responsibility to ensure that the idea is executed correctly.