The Brief:
- Create a suite of films promoting The Access Group’s new AI software, Access Evo.
- Develop three ads, each tailored to a different sector: Business, Construction, and Care.
- Align with the broader campaign under the strapline “It’s not magic, it’s Evo”, highlighting how Evo makes work effortless.
The Outcome:
- Three 60-second ads, each following a character overwhelmed by a major work challenge—until Evo seamlessly resolves it.
- A humorous, tongue-in-cheek approach demonstrating how Evo instantly eliminates work stress.
- Filmed over three days, including a night shoot at an ice rink, using professional ice skaters as actors.
Distribution:
- Aired across multiple platforms, including paid ads and on-demand content, with a 30-second cutdown version for broader reach.
To find out more, read about the full campaign here (hyperlink to Access Evo Campaign page)