The Brief:
- Create a suite of films promoting The Access Group’s new AI software, Access Evo.
- Develop three ads, each tailored to a different sector: Business, Construction, and Care.
- Align with the broader campaign under the strapline “It’s not magic, it’s Evo”, highlighting how Evo makes work effortless.
- Showcase Evo in action while visually transforming users into graceful ice skaters, reinforcing the idea that using Evo is like gliding through your day.
- Designed for multi-platform distribution, including paid advertising and on-demand content.
The Outcome:
- Three 60-second ads, each following a character overwhelmed by a major work challenge—until Evo seamlessly resolves it.
- A humorous, tongue-in-cheek approach demonstrating how Evo instantly eliminates work stress.
- Each film begins in a high-pressure work setting; as stress peaks, Evo intervenes, transporting the character to an ice-skating world where they skate effortlessly.
- The characters perform incredible ice-skating feats before being dropped back into their workplace, stress-free.
- Filmed over three days, including a night shoot at an ice rink, using professional ice skaters as actors.
Distribution:
- Aired across multiple platforms, including paid ads and on-demand content, with a 30-second cutdown version for broader reach.
Access Evo – Construction:
Access Evo – Office:
Access Evo – Care:
Access Evo – Office Social:
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