How important is it to have motion graphics animation in your video production. Well that depends on the level of animation and how you would want to use it.

Title animations – Animating your title / logo, no matter how simple, can have a big effect on your video production. It is often the first thing that the viewer will see and therefore gives the first impression of your company. Motion graphics animation can be effective when they are designed to fit in with the brand/service/product that the company is promoting. For example if you are an architect a fitting title animation would be to animate a blueprint that spells our the company name.

Once the title animation has been designed it can then be replicated for any other text animation throughout the video keeping the branding consistent.

http://youtu.be/Ht2qp-gfPMc